Marketing & Communications
Rachel Williams
Copy for all communication channels, including corporate communications, websites, ecomms, point of sale and packaging, writing from scratch or editing for style/content to improve tone of voice.
I provide a copywriting service to both established and start-up companies who need help in communicating their marketing messages.
I have experience across a wide range of business sectors, including corporate, B2B, design, education, charities, government organisations, retail, social housing, professional services, travel and leisure, youth.
Clients include City & Guilds Centre for Skills Development, UK Skills, Ealing Borough Council, London Development Agency, Reed Exhibitions, Chartered Institute of Marketing, Scope, Morrisons, St John Ambulance amongst many others.
I write for all formats, including websites, brochures, leaflets, point of sale, packaging, e-communications and DVDs, and will work from scratch or use customer-supplied copy as a starting point to create a strong message. In recent years blogging has become an important marketing channel for businesses and I work with a number of clients to ensure their blogs are regularly updated. For some I write on an article by article basis, for others I have a deeper involvement, with responsibility for planning a 12-month schedule and generating ideas for fresh and relevant content.
I also offer a proofreading service to ensure existing copy is grammatically correct and makes sense.
