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The QT is on a mission to spread cuteness sustainably while helping parents raise their kids on values of equality. The QT is created and designed by a parent, who was frustrated by the kids’ clothing stereotype that “cute” is for girls, making it close to impossible to find clothing with adorable prints for boys after babyhood. The QT brings to you "cute" that boys and girls can enjoy - equally. But the most important thing for founder and parent Petya is to bring to you clothing that is as harmless as possible and loaded with positive vibes, so that you can feel confident that what you have purchased has not harmed and will not harm anyone in any way. That's why The QT is sustainably and ethically made (100% GOTS certified organic cotton, vegan) and also designed for circularity to be as close as possible to fully natural, biodegradable and recyclable. If you value quality over quantity, style over fashion, cuteness over beauty, and clothes that wash without polluting, you are going to love The QT :)