16 June 2014
Post-recession marketing industry better for the downturn, says Woking business Something Big
Four years ago, when the UK was in the depths of the recession, many marketing SMEs were reinventing themselves and embracing the opportunities coming their way from resource-strapped companies.
Sally Pritchett, director of award-winning SME marketing agency Something Big, says: "Despite the so-called doom and gloom, the economic downturn led to opportunities for us and others like us. Clients were scaling back their marketing teams and budgets, but still needed creative marketing solutions during a difficult business climate. The SME marketing industry was agile enough to respond to this, and as is in much better shape now than pre-recession."
Something Big is a case in point. Since 2010, staff numbers have increased by over 300% - from eight to 33 - and revenue has grown 250%. The business's client base has also expanded with national household names like Colgate, DHL and Hertz, and local brands The Lightbox, Raycross Interiors and Woking College.
Nick Butcher, director, Something Big, adds: "It's all about diversifying. In 2010 marketing was predominately about printed materials, whereas now almost every campaign has a digital or social media element to it."
To highlight this, Something Big has just launched a video showcasing its work with DHL and Surrey Sports Park regulars the Harlequins as part of The Daily Telegraph Business Club: Something Big Daily Telegraph video
Sally concludes: "I've been working in marketing for over 20 years, and have seen more changes for the good in the past five years than in my whole career. The post-recession SME marketing industry is fit and well and a definite force to be reckoned with."
